BRAND DEVELOPMENT FOR BUSINESS THAT WANT MORE THAN JUST DESIGN - THEY WANT DIRECTION.
Sick of throwing time and money at things you think will grow your business, but never really deliver?
If you've been working towards growing your brand; building more profit, attracting higher calibre clients, getting clear on your message, being known as the go-to in your industry, or simply creating a more sustainable way of working.
Chances are high you've spent a lot of time asking yourself if you should... bite the bullet and get on TikTok, post more on the socials, get out of your pyjamas and go to more networking events, hire a coach, do a marketing course, put your rates up, get a VA, create a new logo, build a new website, find a Google Ads agency, pack it all in and get a real job.....
Maybe you've already done all (or some) of those things and found instead of getting the results you want, you've simply thrown good money (and time) after bad and gone nowhere fast - with no idea why.
Imagine how much easier it would be to make the right decisions and how much more successful your brand would be if you knew...
Exactly where you're headed (like having a map and a compass for your business).
Where opportunities for growth are hiding (they may be closer than you think).
What changes you need to make (and what can stay just as it is for the time being).
The superpowers that make you and your brand unique (and set you apart from the crowd).
How to look and sound your best (everywhere. always).
What your customer journey looks like (and where there are gaps in your information or trust).
Where you need to be to attract your dream clients (instead of turning up in all or none of the places).
How to position, package and price your services for profit (because people will pay more than you think).
How to become known as an expert in your industry.
Clients come to me after they've spent thousands of dollars on courses, coaches, consultants, and crap that doesn't work, and say they wish they'd done the work on their brand so they'd know what to say no (or yes) to instead of stabbing around in the dark.
Things I've Helped Other Brands Blitz
Revenue Raising
Developed assets and service offerings that helped client gain the confidence to 3X prices and move from 6 to 7 figures.
Book Out Workshops
Created sales and marketing strategies that focus on life-cycle and network marketing to book out workshops across Australia.
Industry Expert Status
Created keynote presentations and workshops from existing assets now delivered at industry events around Australia.
Frictionless Marketing
Developed comprehensive cross-platform marketing strategies that work to the strengths of the client AND get results.
Award Winning Branding
Developed unique, brand specific print and digital brand assets to address important points in the clients customer journey.
Proposals and Pitches
Created consistent, informative and highly engaging brand relevant proposal and pitch documents that get results.
Selling Solutions
Packaged existing services into client focused solutions to help generated additional income and build commercial interest.
Clear Messaging
Helped create clear, engaging and client focused messaging that communicates brand strengths and positioning.
Showing Up Consistently
Created brand assets that can quickly and easily be used across multiple platforms to build brand awareness.
Editorial + Magazine Features
From architectural magazine features to TV interest pieces clients sexy brands with clear messaging find their way into the spotlight.
Digital Assets
Working with designers, web developers and eCommerce experts to deliver digital assets that help brands to shine.
Digital Marketing
Created highly engaging email content, funnel development, and strategic lead generation to grow online brand engagement.
Brand Development
Asset Creation
Marketing Strategy
Services Development
Speaking + Workshops
Support + Mentoring
Hi, I'm Elizabeth
I've been called a marketer, designer, writer, brand strategist, colour lover, metaphor torturer, earring collector, enthusiastic cheerleader, recovering perfectionist, and Jack-Of-All-Trades (master of many).
I'm on a mission to help entrepreneurs and small business owners build businesses and brands that are memorable, profitable, meaningful, but above all as unique as they are.
With over 30 years experience in advertising, marketing, design, copywriting, sales, and most importantly as a business owner I've been called the "secret sauce" by clients who have worked with me to create highly successful purposed-driven personal and service based brands.
When we work together you get three simple brilliant things...
A PLAN FOR YOUR BRAND
We'll look at your whole brand and create a multi-channel action plan that helps you make future decisions quickly and easily.
ACTION NOT JUST TALK
We'll work together to implement the actions that will have the most impact on your business - from sales assets to social media.
A BUSINESS BFF
We'll meet regularly to chat, plan, check-in, respond to new opportunities, and talk about all the things that are working (or not).
Things People Say About Working With Me
(and I didn't even have to pay them)
You're amazing! Thank you for helping us sift through all our thoughts and ideas and then bringing them to life in a way that feels grown-up, and perfectly us. Having you there to communicate with Erin about the logo and website was invaluable.
Dr Carly Digney
Chiropractic First
It took a year but you managed to do what nobody else has ever been able to do - help me navigate who I am and what I do as a business owner and then communicate it in a way that I never could. Part friend, part counsellor, part mentor coach - 100% awesome!!
Vanessa Bamford
Vision Beyond Advisory
When people ask me what Guthrie does I say "All the things!" It feels like you're a human unicorn going around magically making all the creative, customer, brand things happen, so I can keep showing up and doing what I do. Everyone needs a Guthrie!
Fiona Shilton
Your Estate Lawyer
I just want to thank you for coming into my world and believing in me (when I didn't really believe in myself). We have come such a long way in 12-months and I couldn't have done it without you. I'll get us to the Maldives one day, I promise!
Dr Tracey Henderson
Dog Bite Prevention Project
The way you see the world, how you connect with people, your willingness to share your knowledge, your mad sense of humour, your kindness, not to mention your knack of being able to figure out how to do pretty much anything - are just some of the reasons I wish I could clone you.
Salena Knight
The Retail Academy
As a graphic designer it's been a pleasure working with you on Fiona's project. Having you there to do all the backward and forwarding has been brilliant and given me the space to get on and do the creative stuff.
Tam Oaten
Genki Designs
Thank you for sharing your time, patience, and incredible creative skills with us. We can now promote the Network with pride and confidence. Looking forward to stepping out in our fancy new "clothes".
Dr Sarah Moulds
Rights Resource Network SA
Never been so proud (or excited) to not be a traditional financial adviser. Thanks for capturing what we do, who we are, and who we're not in the copy. We're already attracting the exact clients we want to be working with.
Garry Milburn
Thanks for the logo and the website. The uniforms and the business cards look great - super professional!
Lily & Oliver
Level Ground Earthworks
These are awesome! Thank you so much, we love them! Appreciate you've taken the time to understand the client journey and brand objectives and managed to create tiny stories, not just product descriptions.
Tracey Leyshon
Maternitea | Little Brewer
I'd definitely love to find ways to work with you on future client projects. One thing that we spend A LOT of time on is really understanding the client's brand positioning, personality and voice, and also really understanding their customers' buyer journey. To achieve this requires the ability to tell a good story - something you're very talented at!
Cath Langman
Scale Your E-com Store
I've received so many comments about the logo - people keep asking me if I'm happy to share the details of my designer but I think I'd rather keep you to myself!!
Name Withheld
Wire + Wood Fencing
The way you take all my ideas and make them perfect for the people I want to attract, in way that is genuine and sounds just like me is amazing. I couldn't do this without you!
Bel Ryan
Nice Things People Say About Working With Me
(and I didn't even have to pay them)
You're amazing! Thank you for helping us sift through all our thoughts and ideas and then bringing them to life in a way that feels grown-up, and perfectly us. Having you there to communicate with Erin about the logo and website was invaluable.
Carly Digney
Chiropractic First
It took a year but you managed to do what nobody else has ever been able to do - help me navigate who I am and what I do as a business owner and then communicate it in a way that I never could. Part friend, part counsellor, part mentor, part implementation queen - 100% awesome!!
Vanessa Bamford
Vision Beyond Advisory
When people ask me what Guthrie does I say "all the things" because it feels like you're a human unicorn going around magically making things happen, so I can keep showing up and doing what I do. Everyone needs a Guthrie!
Fiona Shilton
Your Estate Lawyer
I just want to thank you for coming into my world and believing in me. We have come such a long way in 12-months and I couldn't have done it without you. I'll get us to the Maldives one day, I promise!
Dr Tracey Henderson
Dog Bite Prevention Project
The way you see the world, how you connect with people, your willingness to share your knowledge, and your mad sense of humour - not to mention your ability to turn yourself to almost anything - are just some of the reasons I wish I could clone you.
Salena Knight
The Retail Academy
As a graphic designer it's been a pleasure working with you on Fiona's project. Having you there to do all the backward and forwarding has been brilliant and given me the space to get on and do the creative stuff.
Tam Oaten
Genki Designs
Thank you for sharing your time, patience, and incredible creative skills with us. We can now promote the Network with pride and confidence. Looking forward to stepping out in our fancy new "clothes".
Dr Sarah Moulds
Rights Resource Network SA
Never been so proud (or excited) to not be a traditional financial adviser. Thanks for capturing what we do, who we are, and who we're not in the copy. We're already attracting the exact clients we want to be working with. Exciting times ahead!
Garry Milburn
Thanks for the logo and the website. The uniforms and the printed material are on their way. Everything looks super professional - nobody will know it's my company!
Name Withheld
Level Ground Earthworks
These are awesome! Thank you so much, we love them! Appreciate you've taken the time to understand the client journey and brand objectives and managed to create tiny stories, not just product descriptions.
Tracey Leyshon
Maternitea | Little Brewer
I'd definitely love to find ways to work with you on future client projects. One thing that we spend A LOT of time on is really understanding the client's brand positioning, personality and voice, and also really understanding their customers' buyer journey. To achieve this requires the ability to tell a good story - something you're very talented at!
Cath Langman
Scale Your E-com Store
I've received so many comments about the logo - people keep asking me if I'm happy to share the details of my designer but I think I'd rather keep you to myself!!
Name Withheld
Wire + Wood Fencing
0414 286 132
© 2025 Elizabeth Guthrie - All Rights Reserved.
Brand design goodness magic'd up by Tam Oaten @ Genki Designs
I acknowledge the custodians of the ancient and beautiful country of the Peramangk and Kaurna people and pay my respects to their Elders past, present, and emerging. I pledge to care for country and make decisions guided by the principle that we should never decrease our children's ability to live on this land.
© 2025 All Rights Reserved
Brand design goodness magic'd into existence by
Tam Oaten @ Genki Designs
I acknowledge the custodians of the ancient and beautiful country of the Peramangk and Kaurna people and pay my respects to their Elders past, present, and emerging. I pledge to care for country and make decisions guided by the principle that we should never decrease our children's ability to live on this land.