Bringing the strategy AND the smarts so you can show up boldly, attract the right people, and level up your business.
Bringing the strategy AND the smarts so you can show up boldly, attract the right people, communicate better, and level up your business.
Brand + Marketing Strategy
Create opportunities that play to your strengths AND drives customers + sales.
Creative Copywriting + Design
Copywriting, design, and collateral that looks and sounds 100% you.
Implementation + Delivery
Your very own CMO on hand to get things done and make things happen.
Brand + Marketing Strategy
Create opportunities that play to your strengths AND drives customers + sales.
Creative Copywriting + Design
Copywriting, design, and collateral that looks and sounds 100% you.
Implementation + Delivery
Your very own CMO on hand to get things done and make things happen.
Marketing can feel like making your way through a hall of mirrors with a blindfold on; one 'expert' telling you to throw all your cash at Facebook Ads, someone else saying you should post more blogs or update your website, another whispering in your ear they can get you in front of allll the right people (but only if you get up at 6am every 2nd Wednesday of the month and polish your elevator pitch until it's gleaming).
The truth is, marketing isn't a one-size-fits-all solution. After 30-years as a marketer and small business owner, I know one thing to be true - marketing works best when the team you're working with integrate into your business, get to know who you are, what you do, how you sound and what makes your customers tick - then help you show up loud and proud in all the right places.
Easy peasy lemon squeezy?! Of course it isn't, or you would have nailed it already.
As an integrated marketer I'm here to be your ride-or-die; helping you navigate your options, fine tuning the plan as you go - quietly helping you look and sound more like you than even you can make yourself look or sound. Riding all the twists and turns with you.
If you're ready to stop going in circles and start getting shit done - this is the sign you've been looking for.
Each month I work 1:1 with a small number of clients to achieve exceptional results. I would LOVE you to be one of them.
Marketing can feel like making your way through a hall of mirrors with a blindfold on; one person telling you to throw all your cash at Facebook Ads, someone else saying you should post more blogs or update your website, another whispering in your ear they can get you in front of
allll the right people (but only if you get up at 6am every 2nd Wednesday of the month and polish your elevator pitch until it's gleaming).
The truth is, marketing isn't a one-size-fits-all solution. After 30-years as a marketer and small business owner, I know one thing to be true - marketing works best when the team you're working with integrate into your business, get to know who you are, what you do, how you sound and what makes your customers tick - then help you show up loud and proud in all the right places.
Easy peasy lemon squeezy?! Of course it isn't!
As an integrated marketer I'm here to be your ride-or-die; helping you navigate your options, fine tuning the plan as you go - quietly helping you look and sound more like you than even you can make yourself look or sound. Riding all the twists and turns with you.
If you're ready to stop going in circles and start getting shit done - this is the sign you've been looking for.
Each month I work 1:1 with a small number of clients to achieve exceptional results. I would LOVE you to be one of them.
Whether you prefer classic bullets.
OR
Have a preference for tortured metaphors.
Throw all your ideas around with someone who takes the gold, refashions the silver and leaves the rubbish behind.
Attract the customers who are going to buy AND stick around without feeling icky or like you're tooting your own horn.
Stop going in circles second guessing yourself or constantly changing direction and work towards a master plan.
Free up time to work on exciting new projects. the 10,000 ideas in your head, and the things you really love.
Show up in the world looking and sounding better than the best version of yourself.
The marketing 'gurus' you keep bringing onboard are like magicians who make your money disappear but forget to bring the magic.
Opportunities, like trains at a busy station, are pulling in but you're not on the ball and they take off before you have a chance to jump on.
Your To Do list is like trying to empty the ocean with a very tiny plastic bucket - just when you think you're making progress another wave rolls in.
Your branding and marketing is a bit crap which makes you embarrassed to put yourself out there - I mean, what if people think you're crap too? (I promise, you're not.)
A PLAN FOR YOUR BRAND
Like a map and a compass for your business, I'll create a multi-channel, life-cycle focused strategic plan for your future marketing activities.
ACTION NOT JUST TALK
You won't just get the plan I also bring all the tools and the skills you need to get s**t done and start seeing results.
A BIG HEARTED BUTT KICKER
Sometimes all you need is another brain at the end of the phone to help you work through ideas, decisions or plans. That's me!
Whether You're Into
Classic Bullets
Throw all your ideas around with someone who takes the gold, refashions the silver and leaves the rubbish behind.
Attract the customers who are going to buy AND stick around without feeling icky or like you're tooting your own horn (blergh!).
Stop going in circles second guessing yourself or constantly changing direction and work towards a master plan.
Free up time to work on exciting new projects. the 10,000 ideas in your head, and the things you really love.
Show up in the world looking and sounding better than the best version of yourself.
OR Tortured Metaphors
The marketing 'gurus' you keep bringing onboard are like magicians who make your money disappear but forget to bring the magic.
Opportunities, like trains at a busy station, are pulling in but you're not on the ball and they take off before you have a chance to jump on.
Your To Do list is like trying to empty the ocean with a very tiny plastic bucket - just when you think you're making progress another wave rolls in.
Your branding and marketing is a bit crap which makes you embarrassed to put yourself out there - I mean, what if people think you're crap too (you're not - I promise - but chances are high your marketing is kind of rubbish)
Attract Clients
Figure out who your best clients are and attract more of them.
Price for Profit
Stop giving your time and brilliance away for nothing.
Stand Out
Learn from your competitors instead of copying them.
Lead with Values
Drive your business in a way that feels genuine and authentic.
Connect
Understand what motivates your clients at every point.
Network Wisely
Turn up in the places that really matter knowing what to say and who to say it to.
Increase Sales
Get the tools to become a 'solutions-person' instead of a 'sales-person'.
Communicate
Sound more like you than you can make yourself sound.
Look Schmick
Create visual branding that looks and feels perfect.
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Get some profeshunal eyes (and opinions) on your business.
We'll spend the day together doing a full audit of your brand and then create an action plan for you to start getting stuff done.
A cake (mmm cake) is always nicer if you take time to sieve out the lumps.
Over 12-weeks we'll work together weekly or fortnightly to audit your brand, build great collateral and start kicking some marketing goals.
Create more profit, develop a new service, enter new markets, overhaul your website, nail your copy, or simply stay in business without losing your mind.
Let's hang out for the long-haul.
Get some profeshunal eyes (and opinions) on your business.
We'll spend the day together doing a full audit of your brand and then create an action plan for you to start getting stuff done.
A cake (mmm cake) is always nicer if you take time to sieve out the lumps.
Over 12-weeks we'll work together weekly or fortnightly to audit your brand, build great collateral and start kicking some marketing goals.
Create more profit, develop a new service, enter new markets, overhaul your website, nail your copy, or simply stay in business without losing your mind.
Let's hang out for the long-haul (if we do, I'll tell you all about quoits!)
Marketer, designer, writer, brand strategist, colour lover, metaphor torturer, earring collector, enthusiastic cheerleader, recovering perfectionist, and unashamed Jack-Of-All-Trades (master of many).
I'm on a mission to help entrepreneurs and small business owners level up their marketing so they can build a thriving and profitable businesses that is as unique as they are without feeling like they're constantly wading through "gurus" or DIY You Tube videos.
With over 30 years experience in advertising, marketing, design, copywriting, sales and most importantly as a business owner I'm ready to tackle what ever you throw my way!
Marketer, designer, writer, brand strategist, colour lover, metaphor torturer, earring collector, enthusiastic cheerleader, recovering perfectionist, and unashamed Jack-Of-All-Trades (master of many).
I'm on a mission to help entrepreneurs and small business owners level up their marketing so they can build a thriving and profitable businesses that is as unique as they are without feeling like they're constantly wading through "gurus" or DIY You Tube videos.
With over 30 years experience in advertising, marketing, design, copywriting, sales and most importantly as a business owner I'm ready to help you be all kinds of awesome.
You're amazing! Thank you for helping us sift through all our thoughts and ideas and then bringing them to life in a way that feels grown-up, and perfectly us. Having you there to communicate with Erin about the logo and website was invaluable.
It took a year but you managed to do what nobody else has ever been able to do - help me navigate who I am and what I do as a business owner and then communicate it in a way that I never could. Part friend, part counsellor, part mentor coach - 100% awesome!!
When people ask me what Guthrie does I say "All the things!" It feels like you're a human unicorn going around magically making all the creative, customer, brand things happen, so I can keep showing up and doing what I do. Everyone needs a Guthrie!
I just want to thank you for coming into my world and believing in me (when I didn't really believe in myself). We have come such a long way in 12-months and I couldn't have done it without you. I'll get us to the Maldives one day, I promise!
The way you see the world, how you connect with people, your willingness to share your knowledge, your mad sense of humour, your kindness, not to mention your knack of being able to figure out how to do pretty much anything - are just some of the reasons I wish I could clone you.
As a graphic designer it's been a pleasure working with you on Fiona's project. Having you there to do all the backward and forwarding has been brilliant and given me the space to get on and do the creative stuff.
Thank you for sharing your time, patience, and incredible creative skills with us. We can now promote the Network with pride and confidence. Looking forward to stepping out in our fancy new "clothes".
Never been so proud (or excited) to not be a traditional financial adviser. Thanks for capturing what we do, who we are, and who we're not in the copy. We're already attracting the exact clients we want to be working with.
Thanks for the logo and the website. The uniforms and the business cards look great - super professional!
These are awesome! Thank you so much, we love them! Appreciate you've taken the time to understand the client journey and brand objectives and managed to create tiny stories, not just product descriptions.
I'd definitely love to find ways to work with you on future client projects. One thing that we spend A LOT of time on is really understanding the client's brand positioning, personality and voice, and also really understanding their customers' buyer journey. To achieve this requires the ability to tell a good story - something you're very talented at!
Scale Your E-com Store
I've received so many comments about the logo - people keep asking me if I'm happy to share the details of my designer but I think I'd rather keep you to myself!!
Wire + Wood Fencing
The way you take all my ideas and make them perfect for the people I want to attract, in way that is genuine and sounds just like me is amazing. I couldn't do this without you!
You're amazing! Thank you for helping us sift through all our thoughts and ideas and then bringing them to life in a way that feels grown-up, and perfectly us. Having you there to communicate with Erin about the logo and website was invaluable.
It took a year but you managed to do what nobody else has ever been able to do - help me navigate who I am and what I do as a business owner and then communicate it in a way that I never could. Part friend, part counsellor, part mentor, part implementation queen - 100% awesome!!
When people ask me what Guthrie does I say "all the things" because it feels like you're a human unicorn going around magically making things happen, so I can keep showing up and doing what I do. Everyone needs a Guthrie!
I just want to thank you for coming into my world and believing in me. We have come such a long way in 12-months and I couldn't have done it without you. I'll get us to the Maldives one day, I promise!
The way you see the world, how you connect with people, your willingness to share your knowledge, and your mad sense of humour - not to mention your ability to turn yourself to almost anything - are just some of the reasons I wish I could clone you.
As a graphic designer it's been a pleasure working with you on Fiona's project. Having you there to do all the backward and forwarding has been brilliant and given me the space to get on and do the creative stuff.
Thank you for sharing your time, patience, and incredible creative skills with us. We can now promote the Network with pride and confidence. Looking forward to stepping out in our fancy new "clothes".
Never been so proud (or excited) to not be a traditional financial adviser. Thanks for capturing what we do, who we are, and who we're not in the copy. We're already attracting the exact clients we want to be working with. Exciting times ahead!
Thanks for the logo and the website. The uniforms and the printed material are on their way. Everything looks super professional - nobody will know it's my company!
These are awesome! Thank you so much, we love them! Appreciate you've taken the time to understand the client journey and brand objectives and managed to create tiny stories, not just product descriptions.
I'd definitely love to find ways to work with you on future client projects. One thing that we spend A LOT of time on is really understanding the client's brand positioning, personality and voice, and also really understanding their customers' buyer journey. To achieve this requires the ability to tell a good story - something you're very talented at!
Scale Your E-com Store
I've received so many comments about the logo - people keep asking me if I'm happy to share the details of my designer but I think I'd rather keep you to myself!!
Wire + Wood Fencing
0414 286 132
© 2025 Elizabeth Guthrie - All Rights Reserved.
Brand design goodness magic'd up by Tam Oaten @ Genki Designs
I acknowledge the custodians of the ancient and beautiful country of the Peramangk and Kaurna people and pay my respects to their Elders past, present, and emerging. I pledge to care for country and make decisions guided by the principle that we should never decrease our children's ability to live on this land.
© 2025 All Rights Reserved
Brand design goodness magic'd into existence by
Tam Oaten @ Genki Designs
I acknowledge the custodians of the ancient and beautiful country of the Peramangk and Kaurna people and pay my respects to their Elders past, present, and emerging. I pledge to care for country and make decisions guided by the principle that we should never decrease our children's ability to live on this land.