Ready to get loud and proud about your business?
Creative, strategic, and heart-led brand + business development for women ready to show up as their unique, authentic, awesome self.
Ready to get loud and proud about your business?
Creative, strategic, and heart-led
brand + business development
for women ready to show up as their
unique, authentic, awesome self.
Brand Strategy
Build a business that plays to your strengths.
Copywriting + Design
Copywriting + visual branding that's 100% you.
Coaching + Mentoring
Your very own cheerleader + business support squad.
Brand + Business Development
Build a business that plays to your strengths.
Copywriting + Design
Creative copywriting + visual branding that's 100% you.
Coaching + Mentoring
Your very own cheerleader & business best friend.
For a long time I thought the only way to be successful in business was to copy what everyone else was doing.
The thing about pretending to be something or someone you're not, following the crowd, or bending yourself into the shape of someone else's plan is its freaking exhausting AND it leaves you constantly feeling like an imposter.
If you're a female founder, service based business owner, mum-preneur, solo-preneur, or any other variety of 'preneur who's kicking goals on paper but leaking business mojo faster than a peri-menopausal woman's eyes water at a Kleenex commercial (for the love of all things, pass me the tissues).
I can't wait to help you take the brand you've already created and make it bigger, better, stronger, louder, and unashamedly more you.
Strap yourself in!
For a long time I thought the only way to be successful in business was to copy what everyone else was doing...
The thing about pretending to be something or someone you're not, following the crowd, or bending yourself into the shape of someone else's plan is its freaking exhausting AND it leaves you constantly feeling like an imposter.
If you're a female founder, service based business owner, mum-preneur, solo-preneur, or any other variety of 'preneur who's kicking goals on paper but leaking business mojo faster than a peri-menopausal woman's eyes water at a Kleenex commercial (for the love of all things, pass me the tissues).
I can't wait to help you take the brand you've already created and make it bigger, better, stronger, louder, and unashamedly more you.
Strap yourself in!
Whether you prefer classic bullets.
OR
Have a preference for tortured metaphors.
Imagine if you could...
Stand out from your competitors for all the things you ARE, not the things you're not.
Let people know you're an expert in your field without feeling icky or like your tooting your own horn.
Save time, energy, and guesswork with a clear plan for where you want to take your business.
Snag clients that trust you, who rave about you, and are as loyal AF. But most importantly that you LOVE working with.
Re-ignite the passion you have for your business and the people you serve (and maybe even yourself).
Ready to stop feeling like...
Every day is spent wandering in circles, machete-ing your way through trees, without ever getting a chance to enjoy the woods?
That being in business is all skittles and no beer (or all beer and no Skittles if, like me, sweet treats are more your thing)?
That the dream you had of ditching your beige corporate job and driving into the self-employed-sunset like Thelma and Louise, has in actual fact turned into a Keanu Reeves & Sandra Bullock, Speed 1 and 2 situation?
Whether You're Into
Classic Bullets
Imagine if you could:
Stand out from your competitors for all the things you ARE, not the things you're not.
Let people know you're an expert in your field without feeling icky or like your tooting your own horn.
Save time, energy, and guesswork with a clear plan for where you're headed.
Snag clients that trust you, who rave about you, and are as loyal AF. But most importantly you LOVE working with.
Re-discover your passion for your business, the people you serve (and maybe even yourself).
OR Tortured Metaphors
Ready to stop feeling like:
Every day is spent wandering in circles, machete-ing your way through trees, without ever getting a chance to enjoy the woods?
That being in business is all skittles and no beer (or all beer and no Skittles if, like me, sweet treats are more your thing)?
That the dream you had of ditching your beige corporate job and driving into the self-employed-sunset like Thelma and Louise, has in actual fact turned into a Keanu Reeves & Sandra Bullock, Speed 1 and 2 situation?
To really succeed in business you need...
A PLAN FOR YOUR BRAND
Like a map and a compass for your business, I'll create a strategic brand plan that helps you understand where you're at and where you're going so you can make your way forward with confidence even if the terrain gets rocky (and without getting lost).
ACTION NOT JUST TALK
Most coaches or course creators give you the what but leave you floundering with the how. I'll help you access the tools you need to build profitability, increase sales, and make connections then help you start implementing so s**t gets done.
A BIG HEARTED BUTT KICKER
Every run away bus needs a navigator to jump in the passenger seat and give directions, take the wheel, or tell you to pull over for a rest. As a neuro-spicy soul sister, I know that being kept motivated and held accountable with kindness is the key to success.
So you can do ALL this and more...
Attract Clients
Attract clients you love to work with, not just tolerate.
Create Packages
Package and price your services for profit.
Stand Out
Learn from your competitors instead of copying them.
Values Driven
Drive your business with the power of values and purpose.
Customer Journey
Understand what motivates your clients at every point.
Get Direction
Free up time you spend procrastinating or floating.
Find Staff
Find a team as passionate and dedicated as you are.
Be Yourself
Work in a way that feels authentically you.
Look A+
Create visual branding that looks and feels perfect.
Increase Sales
Become a 'solutions-person' instead of a 'sales-person'.
Sound Awesome
Create perfect copy for your website, socials & marketing
Gain Smarts
Invest thoughtfully in professional development.
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Here's How We Can Make Magic Happen
Short, Sharp + Shiny Strategic
One Day Wonder
No more going in circles wondering what to work on next or being distracted by shiny objects (hello earring shopping & LMBD rabbit hole).
We'll spend the day together doing a full overhaul of your brand and then create an action plan for you to take away and implement so you stay focused, engaged, and feeling all the feels.
Stale to Sensational
In A Quarter
A cake (mmmm, cake) is always nicer if you take the time to sieve the lumps out of the flour. Your business is the same.
Over 12-weeks we'll sift through your business and work out which bits are ticking along well, which bits need a bunch of TLC and what you need to kick to the curb because it's not adding anything to the flavour of your brand.
Keeping Your Eyes On The Prize
Whether you want to create more profit, develop a new service, enter new markets, overhaul your visual branding, nail your copy, or simply stay in business without losing your mind.
We'll hang out for 6-months and together do a full renovation on your brand until it's polished and gleaming. AND you'll find out about quoits.
Here's How We Can Make Magic Happen
Short, Sharp + Shiny Strategic One Day Wonder
No more going in circles wondering what to work on next or being distracted by shiny objects (hello earring shopping & LMBD rabbit hole).
We'll spend the day together doing a full overhaul of your brand and then create an action plan for you to take away and implement so you stay focused, engaged, and feeling all the feels.
Stale to Sensational
In 12-weeks
A cake (mmmm, cake) is always nicer if you take the time to sieve the lumps out of the flour. Your business is the same.
Over 12-weeks we'll sift through your business and work out which bits are ticking along well, which bits need a bunch of TLC and what you need to kick to the curb because it's not adding anything to the flavour of your brand.
Keeping Your Eyes On The Prize
Whether you want to create more profit, develop a new service, enter new markets, overhaul your visual branding, nail your copy, or simply stay in business without losing your mind.
We'll hang out for 6-months and together do a full renovation on your brand until it's polished and gleaming. AND you'll find out about quoits.
Hi, I'm Elizabeth
Brand strategist, design junkie, writer, colour lover, metaphor torturer, earring collector, enthusiastic cheerleader, recovering perfectionist, and unashamed Jack-Of-All-Trades (master of many).
I'm on a mission to help brave, bold, big-hearted women untangle themselves from self doubt, perfectionism, imposter syndrome, and fear so they can create a successful, thriving and profitable businesses that is as unique as they are.
With over 30 years experience in advertising, marketing, design, copywriting, strategy, mentoring, and most importantly as a business owner (oh ADHD so nice of you to show up loud and proud in my CV!) I don't just talk the talk and let you get on with the business of figuring it all out on your own. I'm walking (and talking) by your side every step of the way helping you take action and get s**t done.
I only work with a handful of clients each quarter, if you're keen to become part of the posse, click the link below and we'll have a chat about what that might look like.
Hi, I'm Elizabeth
Brand strategist, design junkie, writer, colour lover, metaphor torturer, earring collector, enthusiastic cheerleader, recovering perfectionist, and unashamed Jack-Of-All-Trades (master of many).
I'm on a mission to help brave, bold, big-hearted women untangle themselves from self doubt, perfectionism, imposter syndrome, and fear so they can create a successful, thriving and profitable businesses that is as unique as they are.
With over 30 years experience in advertising, marketing, design, copywriting, strategy, mentoring, and most importantly as a business owner (oh ADHD so nice of you to show up loud and proud in my CV!) I don't just talk the talk and let you get on with the business of figuring it all out on your own. I'm walking (and talking) by your side every step of the way helping you take action and get s**t done.
I only work with a handful of people each quarter. If you're keen to join the posse, click the link below and we'll have a chat about what that might look like.
Things People Say About Working With Me
(and I didn't even have to pay them)
You're amazing! Thank you for helping us sift through all our thoughts and ideas and then bringing them to life in a way that feels grown-up, and perfectly us. Having you there to communicate with Erin about the logo and website was invaluable.
Dr Carly Digney
Chiropractic First
It took a year but you managed to do what nobody else has ever been able to do - help me navigate who I am and what I do as a business owner and then communicate it in a way that I never could. Part friend, part counsellor, part mentor coach - 100% awesome!!
Vanessa Bamford
Vision Beyond Advisory
When people ask me what Guthrie does I say "All the things!" It feels like you're a human unicorn going around magically making all the creative, customer, brand things happen, so I can keep showing up and doing what I do. Everyone needs a Guthrie!
Fiona Shilton
Your Estate Lawyer
I just want to thank you for coming into my world and believing in me (when I didn't really believe in myself). We have come such a long way in 12-months and I couldn't have done it without you. I'll get us to the Maldives one day, I promise!
Dr Tracey Henderson
Dog Bite Prevention Project
The way you see the world, how you connect with people, your willingness to share your knowledge, your mad sense of humour, your kindness, not to mention your knack of being able to figure out how to do pretty much anything - are just some of the reasons I wish I could clone you.
Salena Knight
The Retail Academy
As a graphic designer it's been a pleasure working with you on Fiona's project. Having you there to do all the backward and forwarding has been brilliant and given me the space to get on and do the creative stuff.
Tam Oaten
Genki Designs
Thank you for sharing your time, patience, and incredible creative skills with us. We can now promote the Network with pride and confidence. Looking forward to stepping out in our fancy new "clothes".
Dr Sarah Moulds
Rights Resource Network SA
Never been so proud (or excited) to not be a traditional financial adviser. Thanks for capturing what we do, who we are, and who we're not in the copy. We're already attracting the exact clients we want to be working with.
Garry Milburn
Thanks for the logo and the website. The uniforms and the business cards look great - super professional!
Lily & Oliver
Level Ground Earthworks
These are awesome! Thank you so much, we love them! Appreciate you've taken the time to understand the client journey and brand objectives and managed to create tiny stories, not just product descriptions.
Tracey Leyshon
Maternitea | Little Brewer
I'd definitely love to find ways to work with you on future client projects. One thing that we spend A LOT of time on is really understanding the client's brand positioning, personality and voice, and also really understanding their customers' buyer journey. To achieve this requires the ability to tell a good story - something you're very talented at!
Cath Langman
Scale Your E-com Store
I've received so many comments about the logo - people keep asking me if I'm happy to share the details of my designer but I think I'd rather keep you to myself!!
Name Withheld
Wire + Wood Fencing
Nice Things People Say About Working With Me
(and I didn't even have to pay them)
You're amazing! Thank you for helping us sift through all our thoughts and ideas and then bringing them to life in a way that feels grown-up, and perfectly us. Having you there to communicate with Erin about the logo and website was invaluable.
Carly Digney
Chiropractic First
It took a year but you managed to do what nobody else has ever been able to do - help me navigate who I am and what I do as a business owner and then communicate it in a way that I never could. Part friend, part counsellor, part mentor, part implementation queen - 100% awesome!!
Vanessa Bamford
Vision Beyond Advisory
When people ask me what Guthrie does I say "all the things" because it feels like you're a human unicorn going around magically making things happen, so I can keep showing up and doing what I do. Everyone needs a Guthrie!
Fiona Shilton
Your Estate Lawyer
I just want to thank you for coming into my world and believing in me. We have come such a long way in 12-months and I couldn't have done it without you. I'll get us to the Maldives one day, I promise!
Dr Tracey Henderson
Dog Bite Prevention Project
The way you see the world, how you connect with people, your willingness to share your knowledge, and your mad sense of humour - not to mention your ability to turn yourself to almost anything - are just some of the reasons I wish I could clone you.
Salena Knight
The Retail Academy
As a graphic designer it's been a pleasure working with you on Fiona's project. Having you there to do all the backward and forwarding has been brilliant and given me the space to get on and do the creative stuff.
Tam Oaten
Genki Designs
Thank you for sharing your time, patience, and incredible creative skills with us. We can now promote the Network with pride and confidence. Looking forward to stepping out in our fancy new "clothes".
Dr Sarah Moulds
Rights Resource Network SA
Never been so proud (or excited) to not be a traditional financial adviser. Thanks for capturing what we do, who we are, and who we're not in the copy. We're already attracting the exact clients we want to be working with. Exciting times ahead!
Garry Milburn
Thanks for the logo and the website. The uniforms and the printed material are on their way. Everything looks super professional - nobody will know it's my company!
Name Withheld
Level Ground Earthworks
These are awesome! Thank you so much, we love them! Appreciate you've taken the time to understand the client journey and brand objectives and managed to create tiny stories, not just product descriptions.
Tracey Leyshon
Maternitea | Little Brewer
I'd definitely love to find ways to work with you on future client projects. One thing that we spend A LOT of time on is really understanding the client's brand positioning, personality and voice, and also really understanding their customers' buyer journey. To achieve this requires the ability to tell a good story - something you're very talented at!
Cath Langman
Scale Your E-com Store
I've received so many comments about the logo - people keep asking me if I'm happy to share the details of my designer but I think I'd rather keep you to myself!!
Name Withheld
Wire + Wood Fencing
0414 286 132
© 2024 Elizabeth Guthrie - All Rights Reserved.
Brand design goodness magic'd up by Tam Oaten @ Genki Designs
I acknowledge the custodians of the ancient and beautiful country of the Peramangk and Kaurna people and pay my respects to their Elders past, present, and emerging. I pledge to care for country and make decisions guided by the principle that we should never decrease our children's ability to live on this land.
© 2024 All Rights Reserved
Brand design goodness magic'd into existence by
Tam Oaten @ Genki Designs
I acknowledge the custodians of the ancient and beautiful country of the Peramangk and Kaurna people and pay my respects to their Elders past, present, and emerging. I pledge to care for country and make decisions guided by the principle that we should never decrease our children's ability to live on this land.